A la Carte Paid Streaming Video - an Amazon Success Story

Amazon Prime Video established a gateway for Amazon streaming video customers to pay for individual content. As far back as 2014, CIRP determined that “free” video Amazon Prime customers became Amazon’s best paid video customers. At that time, the typical Amazon Prime Video user searched for a movie or other video at Amazon Prime Video and possibly at Netflix. If/when their desired movie was not included with either of those subscriptions, the easiest option was to rent or purchase it from Amazon.