CIRP - Amazon Report

CIRP - Amazon Report

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CIRP - Amazon Report
CIRP - Amazon Report
Amazon Delivery - How Free and How Fast?

Amazon Delivery - How Free and How Fast?

Michael Levin and Josh Lowitz's avatar
Michael Levin and Josh Lowitz
Sep 27, 2022
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CIRP - Amazon Report
CIRP - Amazon Report
Amazon Delivery - How Free and How Fast?
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The introduction of Amazon Prime, coupled with consumers’ overwhelming preference for “free” shipping, created the current environment for online shopping delivery. Early research showed that online shoppers preferred free shipping to discounts of higher value. Amazon capitalized on that, making free (or included) two-day delivery the cornerstone of Amazon Prime member benefits. 

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