How Important is the Amazon Shopping App?

Customers can shop at Amazon in several ways: online through a web browser on a computer or smartphone, in-person at a few Amazon physical stores and hundreds of Whole Foods stores, talking to Alexa on an Echo device, and on the Amazon app. 

Here, we look at the incidence of app usage. Downloading, installing, and using the Amazon shopping app suggests an enhanced level of commitment to shopping at Amazon. For comparison, we looked at Walmart.com customers with the Walmart shopping app - and there is a surprise that we think we can explain.

About two-thirds of Amazon customers have the Amazon shopping app (Chart 1) and an even greater percentage of Walmart customers have its shopping app.