CIRP - Amazon Report

CIRP has been tracking Amazon for about 10 years, surveying 500 recent shoppers every quarter, and analyzing that data for insights. Until now, we’ve primarily published quarterly reports for the investment community, though industry players and others have found them valuable.

We were the first to reliably estimate the number of Amazon Prime members in the US and remain the trusted source. You may have seen us quoted in the Wall Street Journal, New York Times, Bloomberg, CNBC, and more. (There are literally hundreds of hits if you Google “CIRP and Amazon” - see below!)

And now, we want to share our insights directly with readers.

If you sign up, you’ll get notified when we publish a new piece - roughly weekly - and then, if you’re a paid subscriber, you’ll be able to read the whole thing!

Please let us know if you have any questions. We hope you enjoy our work!

One more thing: We also publish a report on Apple and you can learn more about it here.

Here are some links to articles quoting our data and analysis:

Amazon Prime members in the U.S. reaches 142M, more shoppers choose annual option: CIRP - MarketWatch

Amazon Prime: Loved at Almost Any Price - The New York Times (nytimes.com)

Amazon Prime Growth Stalls in US After Price Increase - Bloomberg

Amazon Prime members spend hundreds more than nonmembers - CNET

Here's Why Amazon Prime Members Are Golden| Investor's Business Daily (investors.com)

Amazon Prime Numbers Get Boost From Coronavirus Pandemic: Report - TheStreet

Prime Day: Amazon marks its 20th birthday with its own ‘Black Friday’ (cnbc.com)

Why Amazon Prime memberships might be ‘flattening out’ - The Washington Post

Amazon's secret weapon (no, it's not drones) - BGR

Amazon Prime Now Has 54 Million U.S. Members, Report Says (nbcnews.com)

Why Do People Join Amazon Prime? How Many Members Are There? | Money (time.com)

Amazon’s quarterly profit jumps to $7.8 billion. - The New York Times (nytimes.com)