US Amazon Prime membership grew consistently and for many years, rapidly. CIRP first analyzed Amazon Prime membership in 2013, when we estimated Amazon had 17 million Prime members in the US. As of June 2022, our current estimate is 168 million, and we have initial indications that Amazon Prime membership may have reached its limit in the US.
Has Amazon Prime Membership Plateaued in the US?
Has Amazon Prime Membership Plateaued in the…
Has Amazon Prime Membership Plateaued in the US?
US Amazon Prime membership grew consistently and for many years, rapidly. CIRP first analyzed Amazon Prime membership in 2013, when we estimated Amazon had 17 million Prime members in the US. As of June 2022, our current estimate is 168 million, and we have initial indications that Amazon Prime membership may have reached its limit in the US.